Heralded as Hyderabad's primary and most extensive outlet mall, actor Nandamuri Balakrishna officially opened the Value Zone Hyper Mart in Patancheru on Friday. 

This sprawling establishment vows to provide incredible discounts of up to 70 percent across a range of over 200,000 products spanning fashion items, groceries, footwear, luggage, furnishings, stationery, mobile accessories, and more all year round. The venture is being championed by P. Venkateswarlu, S. Rajamouli, T. Prasad Rao, and the late P. Satyanarayana, as per a press release. The mall in Patancheru invites shoppers to explore discounted branded goods while indulging in food and various entertainment activities. 

The directors of Value Zone Hyper Mart expressed satisfaction with the enthusiastic response from Hyderabad. Suresh Seerna, a Director, emphasized that Value Zone caters to customers' evolving preferences, focusing on offering better value for their spending. 

Another director, PVS Abhinay, described the new facility as an unparalleled family shopping destination in Hyderabad. T Keshav Gupta, a Director, hailed Value Zone as a haven for shoppers, while T Rakesh, another Director, emphasized their dedication to prioritizing customer needs for an exceptional shopping experience.