Himayat Nagar is basking in the glory of the brand new “OnePlus Nizam palace” spanning across 16000 sq.ft.

OnePlus recently launched its largest, one of its kind experience store globally in Hyderabad. The very first store has been opened up in Himayat Nagar in the area of 16,000 sq.ft and it is going to be known as OnePlus Nizam palace.

It currently hosts 5000 offline stores including partnered stores across India. Their plan is to officially expand in the country and for that company will be investing INR 100 crores in order to accelerate robust market penetration across the Omnichannel retail business.

This further involves the extension of the brand’s premium offline experience beyond metropolitan cities. The interior regions through new retail partnerships are likely to be expanded too. The brand clearly aims to cover 100 cities through its service centre network in the forthcoming year.

Vikas Agrawal, GM, OnePlus India while speaking over the city launch of Nizam Palace that how OnePlus as a brand still continues to remain committed to achieving long term growth in India. He further adds how proud they’re of this association with Hyderabad and opening up their first global experience store there.

Extensive smartphone portfolio

OnePlus has maintained its successful stint as a market leader in the affordable premium segment of the smartphone industry in India on the basis of the counterpoint report for Q3 2020 after the glorious Q2, 2020. This success was further fueled by the massive sales of the OnePlus 8 launched this year.

Moreover, their recently launched OnePlus Nord has also been receiving rave reviews in the market as per the industry reports. This launch has marked the brand’s foray into the upper mid-tier range. Also, OnePlus as a brand has successfully garnered whooping sales of one million smartphone shipments in a single quarter for the very first time and it’s currently riding high over the moon.