Importance of CRM for Real Estate Developers

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09:30 AM 11 May 2019

With real estate emerging as one of the greatest competitive industry. To stay ahead at this rat race, constructive real estate developers with a zeal to grow their business, are constantly updating to provide the best possible service to their clients.

In today’s customer-centric world, real estate developers are ready to embrace business automation. As like every industry, real estate is also facing immense uproar and the real estate developers are continuously adopting new innovative technologies to keep up with market demand.

For having quick access to information, customers want simple transactions to buy or sell their house, this is keeping a lot of pressure for real estate developers. Responding to the gradually well-informed customer-base and exhibiting in mind the fact of globalisation, real estate developers have accepted new technologies.

This is where you see the opportunity for the rise of CRM for real estate developers. Customer relationship management(CRM) plays a vital role in real estate agencies to attract new customers or to engage previous ones.

What is CRM?

CRM is the process of collecting relevant accurate information about the clients and storing the data in the customer database. It organises the customer’s information. So, in future, it becomes easy to search and filter the information for the insight of your business use to drive more relevant and accurate information about the clients.

CRM for real estate developers not only starts working from the start a customer enters into an agreement. But, it also contributes worthy insights to create more contacts and transform them into prospect customers to drive more business opportunities.

Why do you need CRM?

Both small and large real estate developers need CRM in order to sustain in this competitive world. Wondering why do you need real estate CRM? Let’s see some of the highlights and indicators that you need a real estate CRM system,

  • Your business information is all over the place like some are stored on your system, outlook, smartphone, on your company’s website, and while some are scribbled on papers, sticky notes.

  • Baulked, as it has become too hard to find things when needed in crucial times. You can find only things that are incomplete or irrelevant.

  • Feel guilty for not to complete things on time, missed deadlines and commitments.

  • Lost the client’s crucial information that they shared with you in the past.

  • You hesitate to call your clients and is not confident enough to speak up because of incomplete information.

  • Not able to keep in touch with past clients.

Importance of CRM for Real Estate Developers

Timely Reports

With a lot of people investing in real estate, everyone wants to get updated by purchasing new properties. Real estate industry in India is emerging at a rapid pace. So, with the increase, real estate developers need to gear up their strategies to stay ahead of the competition.

To stay on track of time its best to invest in tools, that constantly recall tasks, crucial appointments, to store customers information, and many more. By doing so, the customers are more attracted to your service. As they can make a more logical decision in a less span of time.

By using simple management software like real estate CRM, one can easily organise by adding their meeting to the project checklist to accomplish tasks on time. You can integrate CRM software with your calendar for timely updates and keep track of crucial meetings and appointments.

Better Execution of Tasks

With the real estate CRM in usage, the real estate developers can keep a track on all their payments. Irrespective of time they can check when they received the payment from the buyers. It helps the real estate people to keep a track on the customers' instalment process, as the real estate dealings are involved with huge transactions, CRM for real estate developers will be a useful tool.

It also helps to create a payment scheduled calendar, to build a financial strategy for the real estate firm. CRM for real estate developers comes very handily to generate an accurate report for the payment process, which in turn will have a great effect on the overall business process.

With a huge amount of transactions, the real estate business as no room for glitches. With real estate CRM systems, one can experience all the benefits of marketing and sales automation. Real estate CRM tools help to configure and generate automated communications by using email or mobile messages.

Maintain RERA Compliance

With the RERA Act, real estate sector is coming under pressure to keep up with its regulations. A Real estate developer needs to provide the complete details of the project, completion date, along with project approvals, project updates, and many more

This act is to provide transparency between the builder and the buyers. As real estate stands the second place for the employment generator, it is to encourage home buyers to fulfil their housing vision.

Real Estate CRM software supports RERA act, by simplifying the communication between the buyer and the seller. It helps to generate timely reports to update the buyer. By using this software with the help of the CRM dashboard it will also assist the real estate firms with organized and segmented accurate project information for faster completion of projects.

Benefits of CRM

  • With the usage of real estate CRM system, real estate developers can segregate options as per the client's necessities. CRM for real estate developers promotes effective organising and management ability to plan effective marketing campaigns as per the interests of customers.

  • It can analyse the client's needs, as it keeps a detailed track of the client's data. Based on prior sales structure, real estate CRM software can be advantageous to estimate further plans for customers to maximise the returns.

  • With a real estate CRM system installed, real estate firms can take decisions in an efficient and quick manner. Different kinds of sales related data are displayed on the dashboard to project the performance of the employees and speculate the sales information.

  • CRM helps to minimise the gap between the buyer and firm by ensuring faster communications.

  • One can cross-sell the related products based on the client's data stored in the real estate CRM system.

Final Words

Instead of still using the old customs like storing the data in the excel sheets. Real estate CRM software has come a long way to achieve business goals for a real estate developer, to maximise their sales by working out things in a quick and efficient manner.

Are you confused about how to find your ideal home in Hyderabad?  With smart filter features installed, our website www.propertyadviser.in has all accurate and reliable data on the latest apartments for sale in Hyderabad.

By Govi