The Coronavirus pandemic has affected lifestyles and business policies. Due to the COVID 19 outbreak, many people around the world used to live hygienically and sanitize fruits and vegetables before use. Hey Tomorrow Consumer Products Private Limited launched Fruit and Vegetable Wash liquid with a brand name Hayden and planning to set up an automated plant in Telangana. 

Upcoming Automated Plant of Hey Tomorrow in Telangana 

With the investment of Rs 9 crore, Hey Tomorrow Consumer Products Pvt Ltd (HTCP) focuses on establishing an automated plant in Shankarpally, Ranga Reddy District of Telangana, to manufacture goods that provide solutions to daily problems.

The HTCP plant is expected to be completed by the end of 2021, generating 150 direct and indirect jobs, offering economic opportunities for qualified employees from Telangana. The start-up, which was set up this year in Jubilee Hills, Hyderabad, currently employs 80 employees.

The company is arranging funds to set up this plant and has chosen a suitable location for this project. Investments of Rs 1.5 crore were received from Akira Bharathi Corporate and Rs 3 crore from 99 Ventures. The plant would have a capability of making 6 lakh bottles a year, which can be further increased.

Hayden, Fruit and Vegetable Wash liquid will be available across national and regional modern retail shops and online platforms such as Amazon, Flipkart, Dunzo, Big Basket, Grofers, JioMart and Paytm Mall. The segment of vegetable and fruit cleaners growth in India has estimated at Rs 2,400 crore by 2025, and the company is looking for a pie on this market. The company will also continue to develop other cleaning products.

By: Shailaja K